Managed IT · 6 min read · Jun 22, 2026
Calling someone when it breaks feels normal — it's also why things keep breaking. The honest difference between break/fix and proactive managed IT, and which one fits your business.
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Buyer's guide · 7 min read · Jun 20, 2026
10 questions to ask before you hire an IT provider — what good answers sound like, the red flags to walk away from, and how to find a real local partner.
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Security · 7 min read · Jun 19, 2026
Insurers have tightened up — MFA, EDR, tested backups, training. Many small businesses are quietly non-compliant and only find out at claim time. Here's what's required, and how to qualify.
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AI systems · 9 min read · Field guide
Claude, ChatGPT, Gemini, Perplexity, Grok — five names, endless hype, one question every owner actually has: which should I use, and for what? Our honest, builder's-eye answer, current as of June 2026.
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Strategy · 12 min read · Cornerstone
PE has rolled up plumbing, HVAC, dental, veterinary, marinas, oil change, and lawn care. The independent owner-operator is squeezed by infrastructure they can't afford to build. Here's how AI closes the gap — for under $10,000 and a quarter of focused work — without selling the shop.
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AI systems · 7 min read · Jun 11, 2026
A head-to-head on the jobs owners actually do — customer email, quotes, phone answering, documents, anything built into a product — and our honest verdict on when to reach for each.
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AI search · 7 min read · Jun 4, 2026
When a customer asks an AI "best [plumber/cafe/shop] near me," who answers — and how a local business actually shows up in that answer. A practical GEO playbook.
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AI systems · 6 min read · May 28, 2026
xAI's Grok is wired into X's live firehose. When that real-time pulse genuinely helps a business — and when it's a distraction you should ignore.
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AI economics · 8 min read · May 21, 2026
Straight talk on the real numbers — subscriptions vs. usage vs. a built solution — and why cost-per-result matters more than cost-per-seat.
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New every week: an honest, plain-English read on what's changing in AI — the news, the numbers, and what it means for your business. Get notified via the free Playbook.