Pricing

One setup fee, one flat monthly — and the app is yours.

Vertical booking software rents you your own customers back — subscriptions, branded-app add-ons, marketplace commissions, inflated card fees. We build you a custom booking app you actually own: your brand, your customer data, your Stripe account. No per-booking fees, ever.

$4,900
apps start here
~30 days
to launch
$0
per-booking fees
Plans

Pick the app your business is ready for

Every plan includes booking and scheduling, payments through your Stripe account, customer profiles, reminders, push notifications, an owner dashboard, hosting, and support with 2 hours a month of changes included.

Launch

$4,900 setup
$490/mo

Your branded booking app — the fastest way to stop renting.

  • Custom booking app under your brand
  • Booking & scheduling built around how you actually operate
  • Payments through your Stripe account — no per-booking fees
  • Customer profiles, reminders & push notifications
  • Owner dashboard with your bookings and your data
  • Hosting, support & 2 hrs/mo of changes included
Book a free build consult

Grow

$7,900 setup
$890/mo

Everything in Launch, plus the front desk that never misses.

  • Everything in Launch
  • AI receptionist — answers calls & texts, books while you work
  • Automated campaigns — win-backs, rebooking nudges, review requests
  • Payments through your Stripe account — no per-booking fees
  • Owner dashboard with your bookings and your data
  • Hosting, support & 2 hrs/mo of changes included
Book a free build consult

Replace

From $15,000 setup, quoted
From $990/mo

A full custom platform for larger operators — retire the vendor stack.

  • Everything in Grow
  • Full custom platform to replace your vertical software entirely
  • Multi-staff, multi-resource & complex scheduling
  • Integrations with the systems you keep
  • Payments through your Stripe account — no per-booking fees
  • Hosting, support & 2 hrs/mo of changes included
Book a free build consult
Add-ons

Add what you need, skip what you don't

Simple, flat prices — quoted and agreed before we build anything.

Native app store listing

Your app published under your own name in the App Store and Google Play — real downloads, real push notifications, your icon on their home screen.

$2,900 setup + $79/mo

Additional location

Run a second studio, course, or dock from the same app — its own schedule, staff, and reporting, all in one owner dashboard.

$150/mo per location

Custom features

Memberships, waitlists, gift cards, loyalty, whatever your operation needs next — scoped and quoted as a fixed price before we write a line of code.

Fixed-price, quoted

Rent vs. own

What renting your software actually costs

The sticker price on vertical booking software is never the real price. A typical stack for a studio, course, or marina runs $300–$1,600 a month once you add it all up — and the vendor still owns the app, the customer list, and the payment relationship. Platforms like Mindbody and the big tee-sheet vendors built their businesses on exactly this model.

We flipped it: one setup fee, one flat monthly, and the app is yours. Payments run through your own Stripe account at Stripe's standard rates, so nobody skims a margin off every swipe — and nobody takes a cut of your bookings.

Book a free build consult
Frequently asked

Pricing questions, answered straight

Do I really own it?

Yes. The app carries your brand, your customer data lives in your account, and payments run through your own Stripe account — the money goes straight to you. We build it and run it for you, but it is your app, not a white-labeled rental.

What if I cancel?

You keep the app. If you decide to stop the monthly plan, we provide a hosting handoff — we transfer the code, the data, and the accounts to you or to whoever you choose to run it, and walk them through it. No hostage situation, no export fees.

Why is this so much cheaper than an agency?

Two reasons. First, we build with an AI-native process, so the same app takes a fraction of the hours a traditional agency bills for. Second, we build for specific verticals — studios, golf courses, marinas, hotels, restaurants, tours — so we start from proven templates instead of a blank page. You get custom where it matters, not custom everywhere.

What's not included?

Custom features beyond your plan are quoted as fixed-price projects before we build them — no surprise hourly bills. And we don't offer marketing services; we build the app and the automations, and you run your business on them.

How does the 30-day build work?

We start with a build consult to map your booking flow, services, and pricing. Then we configure your app from our vertical templates, brand it, connect your Stripe account, and load your data. You review a working version, we adjust, and you launch — most Launch and Grow builds go live in about 30 days. Larger Replace projects get their own timeline in the quote.

Find out what owning your app would cost you.

Book a free build consult. We'll look at what you pay to rent software today, show you what your own app would look like, and give you a flat quote — no pressure, no jargon.

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