๐Ÿ› ๏ธ Service ยท Custom AI App Development

When off-the-shelf can't do it, we build the AI app that can.

Bespoke AI-first web and mobile apps designed around your exact workflow. The same team that designed and shipped AwayGame Golf, Nightingale, and Frontrunner on its own dime โ€” now building for you.

6โ€“12 wks
typical build
Fixed
price, agreed up front
Yours
code & design, you own it
In one sentence

What is a custom AI app?

A custom AI app is software built specifically for your business โ€” instead of bending your business to fit someone else's software. It has the screens, the workflows, the integrations, and the AI features that match exactly how you operate. Where most off-the-shelf tools add AI as a checkbox, a custom AI-first app is designed from the start around what AI can do โ€” making the whole product faster, smarter, and easier than anything you can buy off a shelf.

When you need one

When off-the-shelf stops earning its keep

Most small businesses start with off-the-shelf tools โ€” and should. But there's a point where the workarounds, the duplicate data entry, and the "it almost does what I need" friction adds up. That's when a custom build pays for itself fast.

๐Ÿงฉ

Three tools, one workflow

If you're stitching together a CRM, a quoting tool, and a calendar to do one thing, a single custom app that does all three is almost always cheaper over a year โ€” and dramatically less painful day to day.

๐Ÿšซ

No SaaS fits

If the off-the-shelf options force you to change how you operate, or if you've genuinely outgrown what the SaaS world offers, custom is the answer. We've built apps in markets where no real product existed yet.

โœจ

An idea that doesn't exist

If AI could do something nobody is doing yet for your trade โ€” a photo-to-quote estimator, a smart dispatch board, an AI-powered customer portal โ€” we'll build it. Greenfield is our favorite kind of project.

How we build

Two-week sprints, working demo every Friday

Discovery sprint (1โ€“2 weeks)

We map your business, your customer, and the workflow we're replacing. You leave with wireframes, a fixed-price quote, and a timeline. If we can't help, we say so up front.

Design (2โ€“3 weeks)

Visual design, interaction patterns, and the AI behavior โ€” all reviewed live with you. We design for non-technical operators first, not engineers.

Build in sprints (4โ€“10 weeks)

Two-week development sprints. Working demo every Friday. You can use the product, give feedback, and watch it grow. No surprises, no big-reveal anxiety.

Launch & train (1 week)

We ship it to production, train your team, and document the playbook. Then we stay on for the agreed support window to tune and fix as real usage rolls in.

The toolkit

What we build with

Modern, boring, battle-tested choices. We optimize for "this will still work in five years," not "this will look impressive in a pitch deck."

๐ŸŒ

Web apps

Next.js, React, TypeScript, Tailwind CSS. Hosted on Vercel or Netlify. Fast, SEO-friendly, mobile-first by default.

๐Ÿ“ฑ

Mobile apps

React Native for cross-platform iOS + Android, or native Swift when the feature set demands it. Shipped to App Store and Play Store.

๐Ÿค–

AI layer

OpenAI, Anthropic Claude, Google Gemini โ€” whichever model fits the job. Voice via Twilio, Vapi, or Retell. Embeddings and retrieval where they matter.

๐Ÿ—„๏ธ

Data layer

Postgres or Supabase for most apps. Real-time when needed. Backups, monitoring, and disaster recovery from day one.

๐Ÿ”Œ

Integrations

Stripe, Twilio, Plaid, Google Calendar, Outlook, Jobber, ServiceTitan, QuickBooks, Square, and a long tail of custom integrations.

๐Ÿ›ก๏ธ

Security

Auth, encryption, SOC 2-ready posture, and a privacy model that keeps customer data your customer data โ€” never used to train public models.

Proof

We've shipped AI products in three different industries.

Sports travel. Parenting. Fintech. We've designed and built real, AI-first products end-to-end โ€” which means the hard parts of building yours are already familiar territory.

Consumer ยท Sports

AwayGame Golf

A golf-travel platform with AI itinerary building, course discovery, and group coordination.

Mobile ยท Health

Nightingale

A baby-tracking app that uses AI to surface patterns from feed, sleep, and milestone data.

Fintech ยท Web

Frontrunner

A trading platform with AI-assisted signals on a real-time market data pipeline.

Pricing

Fixed price, agreed before any code is written

Custom AI app builds typically run $15Kโ€“$75K for a first version. Exact quote after a free audit and discovery sprint.

Focused MVP

From $15K

A single core feature, live in 4โ€“6 weeks.

  • Discovery sprint
  • One core workflow built
  • AI feature included
  • Web app, mobile-responsive
  • 30 days of post-launch support
Scope a project

Full Build

From $40K

A complete AI-first product, live in 8โ€“12 weeks.

  • Discovery + full design
  • Multi-feature web or mobile app
  • Custom integrations
  • Production deployment & monitoring
  • 60 days of post-launch support
Book a free audit

Multi-Phase

Let's talk

Bigger ambitions or multi-location.

  • Multi-quarter roadmap
  • Multiple platforms
  • Multi-location / franchise rollout
  • Dedicated build team
  • Ongoing engineering capacity
Scope a project
Frequently asked

Custom AI app development questions

When does a small business actually need a custom AI app?

When the workflow that makes your business different doesn't fit into a SaaS template, or when you're stitching together three tools to do one thing. A custom AI-first app is usually cheaper over a year of ownership โ€” and far more useful day to day โ€” than the patchwork it replaces.

How much does it cost to build a custom AI app?

A focused MVP starts around $15K; a full multi-feature build is typically $40Kโ€“$75K. We quote a fixed price up front after a free audit and discovery sprint, so there are no hourly surprises.

How long does it take?

A focused MVP ships in 4โ€“6 weeks. A typical full build is 8โ€“12 weeks. Bigger multi-quarter projects we plan in phases with a working product after each phase.

Will I own the code?

Yes. The code, design files, and deployment pipeline are yours. Host with us, host yourself, or move providers later. No proprietary platform lock-in.

Who actually builds it?

The same team that designed and shipped our own AI products. Not a marketing agency that subcontracts engineering, not a junior team learning on your project. Builders with real shipped products to point to.

What if our scope changes mid-build?

We expect scope to evolve as you see the product. We handle change requests transparently โ€” small in-scope changes are absorbed, larger ones get re-quoted before any new work begins. You're never surprised by a bill.

Got an idea that doesn't exist yet? That's our favorite kind of project.

Free 30-minute audit. We'll tell you whether your idea makes sense, what it'd cost to build, and how fast we could ship a first working version.

Scope a project
Related services

Pair custom build with the AI-first stack