Service · Custom AI App Development

Own your app. We design, build, and run it.

Bespoke AI-native web and mobile apps designed around your exact workflow — your bookings, your customers, your data, in a system you own. Built by the same team that designed and shipped AwayGame Golf, Nightingale, and Frontrunner on its own dime. Custom apps start at $4,900 setup + $490/mo — see pricing.

$4,900
apps start here
Flat
one setup fee + monthly
Yours
code & data, you own it
In one sentence

What is a custom AI app?

A custom AI app is software built specifically for your business — instead of bending your business to fit someone else's software. It has the screens, the workflows, the integrations, and the AI features that match exactly how you operate. Where most off-the-shelf tools add AI as a checkbox, a custom AI-native app is designed from the start around what AI can do — making the whole product faster, smarter, and easier than anything you can buy off a shelf.

When you need one

When off-the-shelf stops earning its keep

Most small businesses start with off-the-shelf tools — and should. But there's a point where the workarounds, the duplicate data entry, and the "it almost does what I need" friction adds up. That's when a custom build pays for itself fast.

Three tools, one workflow

If you're stitching together a CRM, a quoting tool, and a calendar to do one thing, a single custom app that does all three is almost always cheaper over a year — and dramatically less painful day to day.

No SaaS fits

If the off-the-shelf options force you to change how you operate, or if you've genuinely outgrown what the SaaS world offers, custom is the answer. We've built apps in markets where no real product existed yet.

An idea that doesn't exist

If AI could do something nobody is doing yet for your trade — a photo-to-quote estimator, a smart dispatch board, an AI-powered customer portal — we'll build it. Greenfield is our favorite kind of project.

How we build

Two-week sprints, working demo every Friday

Discovery sprint (1–2 weeks)

We map your business, your customer, and the workflow we're replacing. You leave with wireframes, a fixed-price quote, and a timeline. If we can't help, we say so up front.

Design (2–3 weeks)

Visual design, interaction patterns, and the AI behavior — all reviewed live with you. We design for non-technical operators first, not engineers.

Build in sprints (4–10 weeks)

Two-week development sprints. Working demo every Friday. You can use the product, give feedback, and watch it grow. No surprises, no big-reveal anxiety.

Launch & train (1 week)

We ship it to production, train your team, and document the playbook. Then we stay on for the agreed support window to tune and fix as real usage rolls in.

The toolkit

What we build with

Modern, boring, battle-tested choices. We optimize for "this will still work in five years," not "this will look impressive in a pitch deck."

Web apps

Next.js, React, TypeScript, Tailwind CSS. Hosted on Vercel or Netlify. Fast, SEO-friendly, mobile-first by default.

Mobile apps

React Native for cross-platform iOS + Android, or native Swift when the feature set demands it. Shipped to App Store and Play Store.

AI layer

OpenAI, Anthropic Claude, Google Gemini — whichever model fits the job. Voice via Twilio, Vapi, or Retell. Embeddings and retrieval where they matter.

Data layer

Postgres or Supabase for most apps. Real-time when needed. Backups, monitoring, and disaster recovery from day one.

Integrations

Stripe, Twilio, Plaid, Google Calendar, Outlook, Jobber, ServiceTitan, QuickBooks, Square, and a long tail of custom integrations.

Security

Auth, encryption, SOC 2-ready posture, and a privacy model that keeps customer data your customer data — never used to train public models.

Proof

We've shipped AI products in three different industries.

Sports travel. Parenting. Fintech. We've designed and built real, AI-native products end-to-end — which means the hard parts of building yours are already familiar territory.

Consumer · Sports

AwayGame Golf

A golf-travel platform with AI itinerary building, course discovery, and group coordination.

Mobile · Health

Nightingale

A baby-tracking app that uses AI to surface patterns from feed, sleep, and milestone data.

Fintech · Web

Frontrunner

A trading platform with AI-assisted signals on a real-time market data pipeline.

Pricing

One setup fee, one flat monthly — and the app is yours

Custom apps start at $4,900 setup plus $490/mo. No hourly meter, no per-booking fees. Full plan details on the pricing page.

Launch

$4,900 setup + $490/mo

Your branded booking app — the fastest way to stop renting.

  • Custom booking app under your brand
  • Booking & scheduling built around how you operate
  • Payments through your own Stripe account
  • Owner dashboard with your bookings and your data
  • Hosting, support & ongoing changes included
Book a free build consult

Grow

$7,900 setup + $890/mo

Everything in Launch, plus the front desk that never misses.

  • Everything in Launch
  • AI receptionist — answers calls & texts, books into your app
  • Automated campaigns — win-backs, rebooking nudges, reviews
  • Payments through your own Stripe account
  • Hosting, support & ongoing changes included
Book a free build consult

Replace

Let's talk

A full custom platform for larger operators.

  • Everything in Grow
  • Replace your vertical software entirely
  • Multi-staff, multi-resource & complex scheduling
  • Integrations with the systems you keep
  • Dedicated build team
Scope a project

See the full breakdown — including add-ons like native app store listings — on the pricing page.

Frequently asked

Custom AI app development questions

When does a small business actually need a custom AI app?

When the workflow that makes your business different doesn't fit into a SaaS template, or when you're stitching together three tools to do one thing. A custom AI-native app is usually cheaper over a year of ownership — and far more useful day to day — than the patchwork it replaces.

How much does it cost to build a custom AI app?

Custom apps start at $4,900 setup plus $490 per month — one flat setup fee, one flat monthly, and the app is yours. The Grow tier ($7,900 setup + $890/mo) adds a 24/7 AI receptionist that books into your app. No hourly meter, no per-booking fees.

How long does it take?

A focused first version ships in 4–6 weeks. A typical full build is 8–12 weeks. Bigger multi-quarter projects we plan in phases with a working product after each phase.

Will I own the code?

Yes. The code, design files, and deployment pipeline are yours. Host with us, host yourself, or move providers later. No proprietary platform lock-in.

Who actually builds it?

The same team that designed and shipped our own AI products. Not a marketing agency that subcontracts engineering, not a junior team learning on your project. Builders with real shipped products to point to.

What if our scope changes mid-build?

We expect scope to evolve as you see the product. We handle change requests transparently — small in-scope changes are absorbed, larger ones get re-quoted before any new work begins. You're never surprised by a bill.

Got an idea that doesn't exist yet? That's our favorite kind of project.

Free 30-minute build consult. We'll tell you whether your idea makes sense, what it'd cost to build, and how fast we could ship a first working version.

Book a free build consult
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